Web marketing is very popular these days. Its tools make it possible to target your most potential customers efficiently.
I bet you have typed your e-mail address in a box on a website to reach farther information and/or free material at least once or twice. Then here you go, you started getting all sorts of e-mails. That’s how they approach you quietly (or aggressively).
These are the steps of that technique:
- Set up a homepage and get people’s access
- Collect people’s e-mail address. Often some gift is provided in exchange (e.g. free sample, coupon, information).
- Send additional info to registered readers by e-mail regularly (e.g. e-mail magazine)
It’s like you are hitting on a girl.
Step 1, you go into the world to meet people.
Step 2, you choose the right present to get the girl’s attention. It may be a flower bouquet, book, movie ticket or box of chocolate. If she is not the right type, she won’t be interested in your offer.
Step 3, It’s the time to build an intimate relationship. You write her more. You invite her to go out with you. You show what you are with the hope of her liking you more.
Step 4, if your approach succeeds, you win her heart! In the business format, you sell your product.
It is fairly easy to get the attention with some gift. It is not so difficult to send a love letter to the one you like. But, the toughest part is to win her heart.
You win the heart of the one who matches you. If you don’t improve yourself but keep dreaming some lucky, unlikely a beautiful, kind and smart ‘dream girl’ comes to you.
If you want to win the customer’s heart, you need to have something appealing. Many business counselors, who are also business owners themselves, are stressing this point.
And hopefully you find the desire and satisfaction to improve yourself as the base of the success of your business. There is no end, and that’s why it is very interesting to manage a business.